Of course, publishers couldn't stop using them, because a tycoon style game without Tycoon in the title would probably just confuse people. Since anyone can do it, everyone did, so the reputation of games with Tycoon in the title dropped through the floor among the more core gamers. 50 GOTO 10) can publish a game and call it I Am Very Rich Tycoon.

whatever command it was to wait for a button press. Press a key to continue' 20 X=X+1 30 CASH=CASH+RND(3000) 40 Er. Anyone with five lines of basic to rub together (10 Print 'It is day ' + X + ' and you have '$ cash. Since Rollercoaster Tycoon took over the world in the late nineties, the untrademarked and presumably untrademarkable 'Tycoon' has been the rogue brand in the gaming world. Not that the game was inaccessible in any way, but it had a serious game of financial wrangling with built on a blue-chip design ethos. While there's few people who'd find themselves in a games shop who wouldn't immediately nod in recognition, you wouldn't presume that inside the box lay a hard-bitten game of commercial warfare but rather something a little more family friendly. 'Monopoly', while being one of the most famous board games in the world, does carry certain connotations with it. Want a theory? Two problems, and they're both in the name: 'Monopoly' and 'Tycoon'. Were I Deep Red, I'd be terribly ticked off. Why does no one ever talk about developer Deep Red's previous city-management game, Monopoly Tycoon? Because - y'know - it was brilliant.

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